The smaller the better for future broadcasts says Antcliff

Jordan Treloar and Lucas Holmes

Sporting leagues around Australia play a key role in the make-up of a community. In the midst of the COVID-19 pandemic many of these leagues at both professional and amateur levels have struggled to maintain their financial viability.  

Key Points

  • COVID-19 advertising revenue for major television organisations has gone down and quite rapidly.
  • Live broadcasts have gone “forward five years in the last three months”.
  • The businesses who do really well during this pandemic will be well established to grow at a significant and sustainable rate after the pandemic.

This has meant that for amateur sports in particular, the broadcasting of these leagues has fallen by the wayside.

However, according to Jack Antcliff, broadcasts at a local level could become “even more popular” post COVID-19.    

Antcliff, who is the Director of the Lake Macquarie based media production company Oasis Media, has seen first-hand the changes in the approach to outside broadcasts in recent years.

Oasis Media have a broadcast production arm which looks into webcasts and livestreams for second and third tier sporting organisations, whilst also working in commercial production and wedding videography.

From the bush to the big time: The Plan B Regional Bash from the Sydney Cricket Ground. Photo: Oasis Media

This diversification in the creation of content is something that Antcliff sees as key to the future of not only live broadcasting but also in production.

“For staff to be trained across multiple disciplines. I think what this will do is further accelerate that, especially at a local level,” Antcliff said.

The COVID-19 pandemic has meant that those involved in larger scale outside broadcasts have had to scale back.

A number of sporting leagues in Newcastle and Hunter Valley region have either shortened or cancelled their seasons completely, in-turn impacting the way that their competitions are shown to the wider community.

This is something that Antcliff is hoping only will have effects in the short term.

“Local sports organisations are not going to have the funds they once did to support significant broadcast,” Antcliff said.

“We’re probably going to see a scaling back of the broadcast that exists, but I think that’s going to be temporary a 12-18-month window”.  

When looking to the future post COVID-19, Antcliff believes the broadcasting of local sport could be an area of immense growth.

“There are always people who are interested in local sport, potentially in a world where people are hesitant about going out and gathering in large groups,” Antcliff said.

“Broadcasts at a local level could become even more popular”.